In today's dynamic business landscape, attracting and retaining top executive talent requires a strategic and competitive approach to compensation. As we enter 2025, market trends, economic shifts, and evolving expectations around pay equity and performance incentives are reshaping executive compensation strategies. This guide is designed to provide insights into the latest trends, benchmarking data, and best practices for structuring executive pay packages that align with business goals while attracting the leadership talent needed for success. Whether you're a startup scaling your go-to-market (GTM) efforts or an established enterprise refining your leadership team, this resource will help you navigate the complexities of executive compensation in the year ahead.

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Head of Marketing (Director/Snr. Director)

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Head of Sales (Director/Snr. Director)

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Head of Product (Director/Snr. Director)

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VP of Customer Success

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VP of Marketing

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VP of Sales

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VP of Product

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